Frank Gehry on affordable design

At the ULI fall conference, world renowned, (and Canadian born) architect, Frank Gehry spoke to his audience about the role architects play today and the fundamental importance of working with developers to achieve great design at affordable prices.  Gehry gave sound advice on how the team aspect of developer and architect is imperative and that new technology should be utilized and continually improved to reduce waste and cost overruns.  At 88 years old, Gehry continues to design innovative, and edgy buildings proving his theories time and again while cementing his status as one of the world’s greatest living architects.  Read the full story on Gehry’s talk HERE

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